Trademark Enforcement & Registration

The J. Clark Law Firm offers a series of services to assist your business in selecting, registering, enforcing, and developing your trademark rights.

As we look around the cities we live in, the stores that we shop in, and the entertainment we enjoy, we notice the images and symbols of business. These symbols act as the functional equivalent of name tags, helping consumers identify the source of goods and services that they purchase in the marketplace. They represent millions of dollars in advertising and perhaps decades of careful marketing and public relations activities. Underneath most of these symbols lies a vision and strategy, a long-range plan that began with a single name or image. Trademarks represent an extremely important asset for many businesses. For many trademark owners, conceiving and registering a trademark are often just the beginning steps in a process that can last decades. Building a trademark often requires planned and deliberate use by a company and its licensees. Along this pathway there are many threats including jealous competitors, counterfeiters, and cybersquatters, all of whom will stop at nothing to capitalize on the goodwill you have developed in your mark from years of use. For these reasons, the strongest trademarks are the product of careful planning by multiple departments in a company working closely with its own legal department or knowledgeable outside counsel.